Innovation to Market Africa
Our work in digital innovation intersects finance and the digital economy, spanning sectors such as agriculture, entrepreneurship, health, energy, climate and beyond. Read More Research and Insights Lime Group generates evidence to inform global innovations, strategy, and policy through rigorous cross-country research across Africa. Learn More LimeGroup Consulting Africa Payments and financial inclusion work We champion inclusive retail payments and cross-border remittances by supporting development partners, central banks, and payment system participants to identify adoption opportunities, market barriers, and policy or system gaps. Learn More LimeGroup Consulting Africa Payments and financial inclusion work We champion inclusive retail payments and cross-border remittances by supporting development partners, central banks, and payment system participants to identify adoption opportunities, market barriers, and policy or system gaps. Learn More LimeGroup Consulting Africa
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Who We Are

Niche in experimentation and consultancy using behavioral science research methods.

We adopt robust methodologies that are non-conventional and economics-based enabling participation by ecosystem players and customer empathy when designing policy, strategy, products and processes.

The approaches include market systems analysis, outcomes harvest evaluations, human-centered design, design thinking, behavioral insights experimentation and data analytics techniques

Our Model

Lime Group Africa’s team embodies a pool of experienced international consultants with local expertise in different countries across Africa.

Our Vision

We exist for African solutions to thrive, scale and grow while impacting positively on the lives of its people.

Our Mission

We influence innovative business strategies and policies through application of behavioral science in user-design research and experimentation approaches to inform strategy, product offering and programmable interventions.

Our Clients

Our clients include impact programs targeting innovators, SME’s and startups at the intersection of financial inclusion, agriculture, health and technology sectors, youth and gender inclusion and policy research interventions among others.

From Ideation to Iteration: Human-Centered Design of Micro-Savings in Nigeria

  • February 20, 2021

Our Services

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Innovation and design support

We co-create scalable solutions with innovators to drive real impact for Africa. Our work in digital innovation intersects finance and…

Innovation and design support

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IMG_20200129_232726-e1583962967833

Research and evaluation services

Lime Group generates evidence to inform global innovations, strategy, and policy through rigorous cross-country research across Africa.

Research and evaluation services

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IMG_20200129_232726-e1583962967833

Local Engagement & Partnerships Support

We champion inclusive retail payments and cross-border remittances by supporting development partners, central banks, and payment system participants to identify…

Local Engagement & Partnerships Support

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Latest Insights

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Our Clients

Why Work With Us?

We uphold professionalism and confidentiality in handling client’s information

We adopt robust methodologies that are non-conventional and economics-based enabling participation by ecosystem players and customer empathy when designing policy, strategy, products and processes.

The approaches include Market systems approach, Outcomes Harvest Evaluations, Human-Centered Design, Design Thinking, and Behavioral Science and Data Analytics techniques.

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