Research and Insights
Lime Group generates evidence to inform global innovations, strategy, and policy through rigorous cross-country research across Africa. Using surveys, qualitative studies, ethnography, participatory behavioral research, econometric modelling, and impact evaluations, we deliver actionable insights. We uphold strict quality control and data protection standards.
Our research toolbelt combines subject-matter expertise, innovative research techniques, data analytics, and rigorous ethics and quality standards. With these tools, we generate grounded insights and compelling stories.
Key research themes include payments and remittances, digital economy, financial inclusion, rural and agri-finance, climate finance, renewable energy, and women and youth inclusion. Below are some project highlights.
Whether analyzing value chains to identify gaps, forging partnerships, or reimagining finance in Africa’s agriculture sector, our work leverages deep expertise in value chains, service delivery models, market systems, resilience, and rural finance. We have led numerous projects across Africa, delivering targeted cross-country assessments, innovative financial products, policy frameworks, and public-private partnerships that strengthen resilience and promote inclusion in
We take a human-centered, data-driven approach to design digital finance solutions that work for users. Our teams of ethnographers, behavioral and interaction designers combine global expertise with local insights. We guide projects from research to product-market fit, creating new products, features, or improved interfaces. By applying behavioral nudges and expert knowledge, we ensure solutions are adopted by users and deliver business results.
At Lime Group Africa, we believe SMEs drive economic inclusion and are engines of innovation, yet they face many barriers. This motivates our passion for supporting them. Our work focuses on building a deep understanding of SME needs and providing solutions in business tools, credit, data, and digital marketing.
Fragmented data and gaps in M&E systems are common bottlenecks in tracking outcomes. Our experts help set up the agenda and Theory of Change at the outset or support evaluations with clear action points for impact strategies and delivery models. We use diverse evaluation techniques tailored to donor needs and to facilitate organizational learning.